Vacation Rental Marketing Lies – Part 1

Many villa owners get stung when they buy their property.  Not because they have paid too much or bought the wrong property but because they are led to believe all they need to do is to build a web site and wait for customers…..WRONG!

Even the most beautiful web site will not attract anyone simply because it cannot be found. Google and Yahoo give no points for beauty! They give points for many things including age, fresh content, good connections and being relevant.

So how do you get the attention of the search engines?

This first thing to do is to create and publish your site – or at least the bare bones (5-10 pages).  Then you need to get ‘indexed’. i.e. get the search engines to know you are there.  Yes, but how??

Well, first of all, don’t go using a ’submissions’ service.  You can pay $100 or nothing for this kind of service and it will get you nothing except a mailbox full of spam!  Indeed it can slow you down.  Its the equivalent of sending your business card to the newspapers and expecting to get an article in the ’society’ column!

I’m sure you’ll agree that its better to get noticed because of who you know and are seen with!  Its the same on the Web and what that means is getting people to link to you. Even better is to get a link from a site that is already well ranked in the vacation rentals market.

Whilst its always possible to search for sites that might be able to help you, its been shown to be a long and hard path.  After all, who wants to give a competitor a leg up??  The solution to this problem is to use a company that specialises in this type of service – they can get you the links you need to get indexed quickly and economically.

Bees Web Marketing provides web promotion services for the vacation rentals market.